Brand Marketing Concepts

Queen Creek’s brand reflects the unique characteristics that set the community apart and distinguishes the Town from all the other surrounding communities in the Phoenix metro area. 

In an effort to maintain the Town's unique identity, the Town is developing a brand marketing initiative. The initiative is designed to focus Queen Creek's marketing efforts to:

• Maintain the vision set forth in the resident-approved General Plan
• Attract quality development in coordination with the Economic Development Strategic Plan
  
• Support the local economy
• Promote arts, culture and experience opportunities

At its Feb. 3 meeting, the Queen Creek Town Council approved the following concept to use as a guideline toward marketing Queen Creek's brand and developing its unique visual brand language. The concept will serve as the framework that will be used to guide marketing and economic development efforts via the Town's Web site, signage, program publicity, facilities, etc. 

Concept 1

Tag line: Convenience of the City, Comfort of the Country